Privacy

Privacy & Cookie Statement

This Privacy & Cookie Statement applies to the processing of personal data by Decolef, the company operating The Wolfpack webshop, the official webshop of Soudal – Quick-Step and AG Insurance – Soudal (hereafter: “The Wolfpack webshop”, “we” or “us”).

The data controller responsible for the processing of your personal data is:

Decolef
Kouterstraat 14
8560 Wevelgem
Belgium


Legal Basis for Processing

We process personal data based on one or more of the following legal grounds:

  • your consent;
  • the performance of a contract (such as processing an order);
  • compliance with legal obligations;
  • our legitimate interests, such as improving our webshop, services and communications.


Personal Data We Process

We may process the following categories of personal data:

  • First name and last name
  • Gender
  • Date of birth
  • Address
  • Telephone number
  • Email address
  • Payment and transaction details
  • Information about website usage and browsing behaviour
  • Device type and browser information
  • Interests related to cycling and team merchandise

The exact data we process may differ depending on the product, service or interaction.


How We Collect Personal Data

We collect personal data in the following ways:

  • Placing an order
    When you purchase products, we process data required for order handling, delivery, payment and customer support.
  • Creating an account
    When you create an account, we process the information you provide, such as your name, email address and login details.
  • Subscribing to newsletters or promotions
    When you sign up for newsletters or offers, we process your email address and preferences.
  • Website usage
    We collect data about how you use our website, such as pages visited and interactions, to improve user experience and tailor content.
  • Apps or interactive services
    If applicable, we may process data you provide through apps or interactive tools.

Providing personal data is never mandatory, but certain services (such as placing an order) require specific information.


Sharing Personal Data

Decolef does not sell your personal data to third parties.

Your data may be shared with:

  • service providers who process data on our behalf (such as payment providers, logistics partners, IT service providers);
  • authorities, if required by law or legal proceedings.

We enter into data processing agreements with all processors to ensure an appropriate level of security and confidentiality. These parties may only process your data according to our instructions.


Purposes of Processing

We process personal data for the following purposes:

  • processing and delivering orders;
  • customer service and communication;
  • improving our webshop, products and services;
  • sending newsletters and promotional communications (with consent);
  • analysing website usage and marketing effectiveness;
  • complying with legal obligations;
  • preventing fraud and misuse.


Retention Period

We store personal data only for as long as necessary for the purposes described above or as required by law.

In general:

  • customer data is retained while you actively use our services;
  • if inactive, data may be stored for up to three years, unless legal retention periods apply.


Cookies

A cookie is a small text file stored on your device when you visit our website.

Types of cookies we use

  • Functional cookies – necessary for the webshop to function properly;
  • Analytical cookies – to analyse website usage and improve performance;
  • Marketing cookies – to show relevant content and advertisements.

You can manage or delete cookies via your browser settings. Please note that disabling cookies may affect website functionality.


Your Rights

You have the right to:

  • access your personal data;
  • correct or delete your data;
  • restrict or object to processing;
  • withdraw consent;
  • request data portability.

Requests can be submitted via:
📧 info@soudal-quickstepteam.com

We may ask for identity verification to protect your privacy. Requests are handled within one month, with a possible extension if required by law.


Data Security

We apply appropriate technical and organisational measures to protect your data, including SSL encryption and restricted access. While we take security seriously, no system is completely risk-free.


Minors

If you are under the age of 16, you require permission from a parent or legal guardian to use our services.


Changes to This Statement

This Privacy & Cookie Statement may be updated from time to time. We recommend checking this page regularly. Significant changes will be clearly communicated.